Tim DawsonDigital Designer

Of Walls and Movie Screens

April 30th, 2019 | Blog
Hollywalled Studios Logo

30 years ago, what is now referred to as Hollywood Studios, opened as the third theme park at Walt Disney World. Disney-MGM Studios officially opened on May 1, 1989. This park was dedicated to film, television, and a “Hollywood that never was” (Eisner, 1989). [Wikipedia]

It was an interesting concept for an entertainment company: a theme park based on movies. Of course, theming a park around the youngest of all medias was going to be met with some struggles, especially given the unforeseen consequences of how rapidly film and television technology have progressed. It seems, in retrospect, that a theme park based on cinema was destined to be constantly under construction – lest it find itself becoming dated and obsolete.

For more than a decade, it feels like old pieces of the old Hollywood have been fading away. Disney changed the name in 2007. The functioning studios disappeared. The introduction of Pixar Place and Toy Story Mania! suggested Disney possibly found a new way to manifest “studios” by focusing areas of the park into different film studios Disney owned. (Disney acquired Pixar in 2006 [Wikipedia].)

Rumors surfaced of various Pixar-themed attractions coming (which would have reinforced the studios idea). Disney acquired LucasFilm in 2012 [Wikipedia], and it seemed like studios could happen. The iconic attraction, The Great Movie Ride, closed in 2017.

It is 2019 now, and Hollywood Studios has recently opened a Toy Story-themed land (not quite my idea of Pixar Studios). They are nearing partial completion of a Star Wars land (not quite LucasFilm Studios). The new theme presently feels more like franchises.

One thing that has been consistent through this entire decade, however, is simple: construction walls.

It is within construction walls that I took inspiration for this design. It was noticeable that Hollywood and Hollywalled were similar sounding, and I realized that I could create a subtle, but humorous when noticed, design.

Using an existing typeface, I did make some tweaks to kerning and letter shapes to harken to the Hollywood Studios logo, and in lieu of any film references, I added an art-deco pillar (inspired from the park’s entrance gates).

It is tongue-in-cheek, and I quite fond of it. For those who are interested, the Hollywalled Studios design is available for purchase as a t-shirt – just in time for the park’s 30th anniversary.